Incredible Marketing: World’s Toughest Job

The idea behind this marketing is absolutely incredible. I definitely didn’t see it coming; it’s absolutely perfect for the company! The emotion at the end is priceless. The timing of the music…everything. It’s just incredible. Major kudos!

http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028

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