As I was beginning a reprint of Hollis Innovation Academy’s general brochure, I felt like the brand needed refreshing, even though we were only entering into the school’s third year. Since I began the role of Marketing & Media last year, I used the trademark blue and green (with white) for everything, and I felt that it was time to “expand” the brand, if you will. It needed refreshing; there wasn’t a full color palette, so I spent a considerable amount of time to come up with this one…and I love it!
Prior to this project, I had used several tools for developing color palettes, but Coolors is amazing, because it has a feature that allows users to “lock” more than one color, as opposed to many other sites that only allow users to set one base color. So in my instance, midnight blue and kelly green were non-negotiables, as they are already Hollis’s two main colors. I needed three more colors that were appealing and accurately reflected our brand.
For this product promotional video, I edited original photos sent by the client, using Adobe Photoshop. In this day in age, it isn’t difficult to obtain high resolution, quality photos; most of our smart phones are capable of producing impeccable images. But when I want my photos to have a little extra “umph” (depending on the project), I don’t rely on my phone.
However you choose to capture photos for marketing purposes, ALWAYS invest in quality. Sometimes that might mean hiring a professional photographer, or it could be something as simple as purchasing a nice DSLR camera. It’s definitely worth the investment, especially if you’re paying to use the photos in other projects. For this project, for instance, imagine if the original photos were used in the promotional video…hardly dazzling, right? So in a case like this, if you already have photos that are less than desirable, it’s worth it to invest in a professional to “spice them up.”
During the past few weeks, I’ve done a lot of marketing for Kool Pix ATL. In the interest of full disclosure, it’s my family’s business. We are a professional full-service photo booth company, and we have been absolutely blown away by how much we’ve been working the past couple of months! And I’ve had so much fun with marketing!
Overall, it’s just a fun business, so developing its brand has been all about FUN! We’re exciting, we’re colorful, we’re spunky, we are your party!
Below are some images I created for use on Kool Pix ATL’s website and social media platforms.
*We recently made the decision to change our wordmark and capitalize every letter in ATL, so previous images still include “Atl.”
I took a brief walk down memory lane this morning after running across some old files from my last job.
I created these for social media for the 2014-15 Trinity Fund. I love the vibrant colors I was able to work with. The green, especially, was great for capturing attention on social media.
I created this infographic (below) for an event for new parents. While the color palette is the same, the colors aren’t as vibrant, as they were printed pieces to be included in travel coffee mugs.
I love telling a story using stats, and using different colors, shapes, and placement for emphasis. This is the kind of work that drives me!