Social Media Campaign
A 30-day social media campaign focused on the nine (9) values that guide Georgia Tech’s Strategic Plan
Campaign Goal
Build awareness and enhance the university brand around the recently launched L.O.V.E GT values.
Social Media Channels
Facebook (including Stories) • Twitter • Instagram (including Stories) • YouTube • LinkedIn
Strategies
- Establish social media accounts for L.O.V.E. GT (i.e., @gt_values)*.
*@lovegt is taken on several platforms. - Establish relationships with existing Georgia Tech social media accounts, and schedule date for L.O.V.E. GT campaign launch in the form of a video “splash”.
- Leverage content from existing Tech accounts.
- Collaborate with other Tech accounts to cross post and schedule collaboration posts (Instagram feature).
- Encourage user engagement—including sharing of users’ own content—by hosting a drawing/giveaway.
- A user’s name is entered each time a comment/story is shared in response to a post and/or when a post is shared using the #LoveGT hashtag.
- Use hashtags in posts to increase visibility: #LoveGT • #GTAlumni • #RamblinOn • #GeorgiaTech
- Regularly monitor use of #LoveGT hashtag to gather/repost more content.
- Repost comments/responses from users using visually appealing graphics/images.
- After 30-day campaign concludes, continue reposting content from other Tech accounts and user posts with the #LoveGT hashtag.
Metrics/Effectiveness
To measure the effectiveness of this campaign, I would:
- Monitor each platform’s metrics weekly, tracking data like reach, engagement, and impressions in a format similar to this spreadsheet.
- Track amount of activity/engagement using the #LoveGT hashtag.
Content Calendar
Scheduled posts are planned every 2-3 days, allowing room for adjustments as needed,
and leaving at least one day per week to allow for flexibility (i.e., unanticipated news).
* Artifact provided below Content Calendar
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| * Video splash/Launch | * Giveaway announcement | Value 1 Students are our top priority |
Comment/response from Tuesday’s post if available | * Value 2 We strive for excellence (post from another account) |
Comment/response from previous posts or Post from another account |
|
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| * Share the L.O.V.E. prompt | * Value 3 We thrive on diversity |
Comment/response from previous posts or Post from another account |
Value 4 We celebrate collaboration |
Comment/response from previous posts or Post from another account |
Giveaway reminder | |
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| Value 5 We champion innovation |
Comment/response from previous posts or Post from another account |
Giveaway reminder | Value 6 We safeguard freedom of inquiry and expression |
Comment/response from previous posts or Post from another account |
||
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| Value 7 We nurture the well-being of our community |
Comment/response from previous posts or Post from another account |
Value 8 We act ethically |
Comment/response from previous posts or Post from another account |
Giveaway is almost over! | ||
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| Value 9 We are responsible stewards |
Comment/response from previous posts or Post from another account |
Drawing for Giveaway on Instagram Live, then posted to other platforms | ||||
Artifacts
Click on images to enlarge.
To be posted on all platforms (and pinned to profiles), on existing Tech social media accounts, and on the Strategic Plan landing page
| Post At Tech, our values are foundational in everything we do. We are Living Our Values Every Day! Visit our website to learn more about these 9 values that define who we are. Share this video and “Share the L.O.V.E.” ?b.gatech.edu/3diOgIg #LoveGT |
| Image | Post |
 Square image designed for Instagram |
How do you see our values being lived at Tech?
Comment below and be entered for a chance to win a $100 Amazon gift card or Tech swag bag! Post your own photo or video with one (or more!) of our values on display and get a double entry! Be sure to use the hashtag #LoveGT!
|
 Square image designed for Instagram |
We’re Living Our Values Every Day, but we love this pic for #flashbackfriday!
Dr. Raheem Beyah was gearing up for his first commencement as Dean of the College of Engineering in 2021. Dr. Beyah earned his Ph.D. from Tech in 2003 and proudly wears the Georgia Tech regalia, which consists of gown lapels emblazoned with the Georgia Tech seal, a navy velvet tam with a gold tassel, and navy velvet sleeve bars. @gatechengineers #LoveGT #GTAlumni #RamblinOn #GeorgiaTech |
 Image designed for Facebook, Twitter, and LinkedIn |
We want to see how YOU share the L.O.V.E.
Use the hashtag #LoveGT in your posts around campus and let US weigh in on the values we see! Post a photo or video with one (or more!) of our values on display and be entered to win a $100 Amazon gift card or Tech swag bag! Be sure to use the hashtag #LoveGT! |
 Retweet, Twitter |
We thrive on diversity. #LoveGT |