Author: sharmaine

One of the goals for Trinity’s capital campaign is to achieve 100% parent participation for The Trinity Fund throughout the life of the campaign. The Director of The Trinity Fund asked for ideas for a “spring push” (i.e., “90 in 90 Challenge“: 90% parent participation in 90 days). She wants to reach 100% parent participation… Read more

Photo credit: Wisdom Tucker “If it had happened anywhere else, this would be the world’s biggest story. (source)” I’ll admit that I shared this sentiment within the first few days of hearing the story through some mainstream media outlets. But in all fairness, I think it is now the world’s biggest story, and I love… Read more

I love the simple look of overlaying text on images (when it works). I took this photo during the students’ dress rehearsal, using my Canon EOS Rebel T3, and I used this image specifically for social media on the day of the opera performance. Read more

I recently produced the spring video for The Trinity Fund and sent it out last Friday. I actually pulled a “Spike Lee” in this one, as I ended up making a cameo in my own production. I wanted to use a male staff member, but he never signed up to be filmed, so instead of… Read more

From where I sit, Cheerios is winning at the game of marketing, and has been for quite some time. Their marketing team is clearly not afraid to think outside the box and take risks, but they balance that very well with maintaining the integrity of their brand. When they released the “Just Checking” commercial in… Read more

The idea behind this marketing is absolutely incredible. I definitely didn’t see it coming; it’s absolutely perfect for the company! The emotion at the end is priceless. The timing of the music…everything. It’s just incredible. Major kudos! http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028 Read more

I just started editing the spring video for The Trinity Fund. This is actually the first time I’ve used Final Cut Pro X for this kind of project. I’ve only been using it since December, and the closest project I’ve done of this nature is the video I produced for Trinity’s capital campaign. After I… Read more

I couldn’t decide whether or not I actually wanted to share this and risk embarrassing myself even more. But Caribou deserves its kudos, and since I already made everyone’s day there, why not share the entertainment? https://www.facebook.com/photo.php?fbid=10152334068370953&set=a.137341235952.131621.133270255952&type=1&stream_ref=10 I saw this on Facebook on Monday while sitting in the doctor’s office, and I made a mental… Read more

I took this photo on my way to film students for a video production. It’s the 1st grade hallway at Trinity (a hallway I saw everyday for three years). I didn’t really have anything particular in mind, in terms of how I planned to use the photo. I just thought it was kind of cool,… Read more

Going through my morning ritual this morning (a.k.a. my phone), I noticed this: Then I tweeted this: “Whoa! Just noticed this on the iPhone. Sure enough, when I tap on it, it shows my job’s location. Apple is amazing.” But I seriously can’t decide if I’m more amazed or more spooked. But I guess it… Read more