Author: sharmaine

From where I sit, Cheerios is winning at the game of marketing, and has been for quite some time. Their marketing team is clearly not afraid to think outside the box and take risks, but they balance that very well with maintaining the integrity of their brand. When they released the “Just Checking” commercial in… Read more

The idea behind this marketing is absolutely incredible. I definitely didn’t see it coming; it’s absolutely perfect for the company! The emotion at the end is priceless. The timing of the music…everything. It’s just incredible. Major kudos! http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028 Read more

I just started editing the spring video for The Trinity Fund. This is actually the first time I’ve used Final Cut Pro X for this kind of project. I’ve only been using it since December, and the closest project I’ve done of this nature is the video I produced for Trinity’s capital campaign. After I… Read more

I couldn’t decide whether or not I actually wanted to share this and risk embarrassing myself even more. But Caribou deserves its kudos, and since I already made everyone’s day there, why not share the entertainment? https://www.facebook.com/photo.php?fbid=10152334068370953&set=a.137341235952.131621.133270255952&type=1&stream_ref=10 I saw this on Facebook on Monday while sitting in the doctor’s office, and I made a mental… Read more

I took this photo on my way to film students for a video production. It’s the 1st grade hallway at Trinity (a hallway I saw everyday for three years). I didn’t really have anything particular in mind, in terms of how I planned to use the photo. I just thought it was kind of cool,… Read more

Going through my morning ritual this morning (a.k.a. my phone), I noticed this: Then I tweeted this: “Whoa! Just noticed this on the iPhone. Sure enough, when I tap on it, it shows my job’s location. Apple is amazing.” But I seriously can’t decide if I’m more amazed or more spooked. But I guess it… Read more

I recently joined a book club (thanks to my friend, Lillian!) that meets every other month. Our third meeting was yesterday, which I hosted, so I was also charged with selecting the book. I chose The Invention of Wings by Sue Monk Kidd. I’m not a book blogger, but there were so many elements in… Read more

I presented at the CASE District III 2014 Conference in Orlando with a colleague (Mindpower Inc.) last week, and I seriously wonder if I’m the only one who finds the last day of a conference really depressing. I experience this feeling every time, regardless of how good or bad the conference may have been. My… Read more

One of the other auction items for the Spotlight on Art Auction is the Carpool Golden Ticket. For this particular item, I was only given “generic” ideas for a graphic to use: a simple “sign” with the words, “Carpool Queen” or “Carpool Boss.” So I decided to use an image of a golden ticket. I… Read more

“I didn’t realize you’re a designer.” Someone recently said this to me after seeing some of my work, and I was flattered because I have a lot of respect for her work in this industry. She is also not a colleague I currently work with on a daily basis, but it took her less than… Read more