Category: Uncategorized

I was asked by the Director of Special Events to compose an email to constituents, with the hopes of increasing the number of RSVPs for this event. The copy had already been written as part of a previous news article, but during our discussion, she emphasized a few key elements she wanted to include: 1)… Read more

As I sit and look at my calendar and realize that the end of January is in two days, I’m baffled. It seems like we just rang in the new year, yet one month is already gone. A co-worker shared this (below) a while ago, and it’s stuck with me. I can’t help but think… Read more

I love a good spreadsheet (one without pivot tables)! I actually enjoyed compiling and analyzing this data from the last two years of the department’s year-end appeals. This data compares apples to oranges in a sense, as 2013’s appeal included a video, and 2014’s appeal included a Facebook photo album. Because the method for 2014… Read more

“There are years that ask questions and years that answer.”– Zora Neale Hurston Like most years, 2014 was quite eventful, to say the least. We witnessed “Frozen” take over as the highest grossing animated film ever (along with the resulting “Elsapocalypse”–or “Elsaween,” if you prefer). We were a part of the epic announcement of the… Read more

After about 6 years of producing videos for the school’s annual fund, besides the fact that I feel like they’re losing their impact with our audience and the fact that I’ve already produced two this fall, I really felt like it was time to do something different this holiday season. It’s no secret that (in… Read more

This true story happened in my house a few weeks ago on a Saturday morning. There’s no explanation needed for most women who may be reading this, as we are all too familiar with the scene: finding a container in the fridge (or pantry, cabinet, etc.) with this much (or less) of its contents remaining.… Read more

“You might need to forget someone or something. Not everything is forgivable. Sometimes, you just need to move on. Do that … but not before finding a lesson. Every experience we have exists to teach and prepare us for something coming our way. You owe it to yourself to find that lesson and take it… Read more

One of the biggest things I’ve learned during the past 7 years in my profession is the importance of keeping the camera rolling between takes. Kids do and say the cutest things (especially when they think no one is watching), and there have been a few times when I’ve actually used outtakes in final productions,… Read more

“Hope points to a place in the future where our prayers are answered.” I love this. I think it’s the perfect definition of hope. I can’t tell you why it appeared in my Facebook news feed a few months ago. This is one instance when Facebook’s algorithms proved to be beneficial. I’ve always believed that… Read more

Original blog post: “When Strangers Become Your People”  “They said this would be easy. But it’s not. Unexpected things happen that change everything. This is too hard for me. In that moment, my eyes filled with tears. I understood exactly how she felt. She’s right. It’s hard. All of it. So many times when it’s… Read more