Category: Uncategorized

I saw what I assume to be the most recent Olive Garden commercial at least 4 times this past weekend, and I couldn’t help but notice the new look. Since Trinity went through the process of re-branding and developing a solid visual identity, I’m curious when I see other organizations make significant changes. And this… Read more

 It is with some sadness, but a bigger feeling of resolve and relief, that I announce that I have decided to close Instar Creations. I have not reached this decision lightly, as I’ve heavily contemplated this for more than a year. While Instar was never my primary source of income, it has definitely been something… Read more

I’ve spent the last two days “de-cluttering” my house…and essentially, my life. The truth is that I don’t feel like we’ve ever fully moved into this house, after almost 3 years. But 6 (or 7) trash bags of shredded papers and a clean, organized file cabinet drawer later, I’m feeling a wonderful sense of relief.… Read more

A couple of years ago, I took the initiative to replace the .pdf versions of some of Trinity’s publications with HTML galleries created in Adobe Bridge. With the most recent issue of the magazine, though, the Director of Marketing and Communications made the decision to use Issuu instead, so it’s time to archive and document… Read more

One of the goals for Trinity’s capital campaign is to achieve 100% parent participation for The Trinity Fund throughout the life of the campaign. The Director of The Trinity Fund asked for ideas for a “spring push” (i.e., “90 in 90 Challenge“: 90% parent participation in 90 days). She wants to reach 100% parent participation… Read more

Photo credit: Wisdom Tucker “If it had happened anywhere else, this would be the world’s biggest story. (source)” I’ll admit that I shared this sentiment within the first few days of hearing the story through some mainstream media outlets. But in all fairness, I think it is now the world’s biggest story, and I love… Read more

I love the simple look of overlaying text on images (when it works). I took this photo during the students’ dress rehearsal, using my Canon EOS Rebel T3, and I used this image specifically for social media on the day of the opera performance. Read more

I recently produced the spring video for The Trinity Fund and sent it out last Friday. I actually pulled a “Spike Lee” in this one, as I ended up making a cameo in my own production. I wanted to use a male staff member, but he never signed up to be filmed, so instead of… Read more

From where I sit, Cheerios is winning at the game of marketing, and has been for quite some time. Their marketing team is clearly not afraid to think outside the box and take risks, but they balance that very well with maintaining the integrity of their brand. When they released the “Just Checking” commercial in… Read more

The idea behind this marketing is absolutely incredible. I definitely didn’t see it coming; it’s absolutely perfect for the company! The emotion at the end is priceless. The timing of the music…everything. It’s just incredible. Major kudos! http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028 Read more