Strategy
My expertise includes developing strategies related to social media.
For this particular client, I developed a comprehensive strategy for the release of a novel (Tub of Spiders).
This 12-page document included: general rules regarding social media; a customized strategy, detailing methods for posting to Facebook and Twitter; post suggestions, including specific hashtags (related to the novel’s genre); list of specific accounts (20+) to “like” and follow on both platforms (Facebook and Twitter); and weekly goals.
I also provided the client with:
Calendars detailing social media posts for one month |
Image and video files to accompany social media posts |
Implementation
For clients who choose to use the full range of my services, I regularly update and maintain profiles, while consistently monitoring trending topics, hashtags, and peak times. Clients are provided with a monthly analysis to track growth and engagement.
Ad Campaigns
Along with development of social media ad campaigns, I provide clients with detailed instructions for implementation, should they choose not to utilize my services for implementation.
Prior to delivering the final images for use on Facebook and Twitter, I provided this client with mock-ups of the ads, including screenshots of previews on the platforms. Along with the final images, I developed a document with step-by-step instructions (including screenshots) for implementation.