For this product promotional video, I edited original photos sent by the client, using Adobe Photoshop. In this day in age, it isn’t difficult to obtain high resolution, quality photos; most of our smart phones are capable of producing impeccable images. But when I want my photos to have a little extra “umph” (depending on the project), I don’t rely on my phone.
However you choose to capture photos for marketing purposes, ALWAYS invest in quality. Sometimes that might mean hiring a professional photographer, or it could be something as simple as purchasing a nice DSLR camera. It’s definitely worth the investment, especially if you’re paying to use the photos in other projects. For this project, for instance, imagine if the original photos were used in the promotional video…hardly dazzling, right? So in a case like this, if you already have photos that are less than desirable, it’s worth it to invest in a professional to “spice them up.”