As I was beginning a reprint of Hollis Innovation Academy’s general brochure, I felt like the brand needed refreshing, even though we were only entering into the school’s third year. Since I began the role of Marketing & Media last year, I used the trademark blue and green (with white) for everything, and I felt that it was time to “expand” the brand, if you will. It needed refreshing; there wasn’t a full color palette, so I spent a considerable amount of time to come up with this one…and I love it!
Prior to this project, I had used several tools for developing color palettes, but Coolors is amazing, because it has a feature that allows users to “lock” more than one color, as opposed to many other sites that only allow users to set one base color. So in my instance, midnight blue and kelly green were non-negotiables, as they are already Hollis’s two main colors. I needed three more colors that were appealing and accurately reflected our brand.
During the past few weeks, I’ve done a lot of marketing for Kool Pix ATL. In the interest of full disclosure, it’s my family’s business. We are a professional full-service photo booth company, and we have been absolutely blown away by how much we’ve been working the past couple of months! And I’ve had so much fun with marketing!
Overall, it’s just a fun business, so developing its brand has been all about FUN! We’re exciting, we’re colorful, we’re spunky, we are your party!
Below are some images I created for use on Kool Pix ATL’s website and social media platforms.
*We recently made the decision to change our wordmark and capitalize every letter in ATL, so previous images still include “Atl.”
I took a brief walk down memory lane this morning after running across some old files from my last job.
I created these for social media for the 2014-15 Trinity Fund. I love the vibrant colors I was able to work with. The green, especially, was great for capturing attention on social media.
I created this infographic (below) for an event for new parents. While the color palette is the same, the colors aren’t as vibrant, as they were printed pieces to be included in travel coffee mugs.
I love telling a story using stats, and using different colors, shapes, and placement for emphasis. This is the kind of work that drives me!
I recently designed a print piece for Franklin Pond, a local youth chamber music organization. One of the photos the director chose had the date printed in the bottom, right corner. Rather than crop the photo and lose some of the height and the instruments’ details, I used Photoshop to remove the date for a more professional, polished look.
Independent schools are currently in the throes of Admission season, so it’s no surprise that as I scroll through my Facebook news feed, I see quite a few sponsored posts from schools about open house events…more than I can remember seeing in the past. More and more schools are beginning to tap into the power of social media to tell their stories and get the word out beyond the boundaries of their communities, and many are understanding that the return on investment for advertising via social media can be immense.
While I can’t speak on other cities, I can say that the independent school arena in Atlanta is beyond competitive…on both sides. Parents scramble to get their children admitted into what they consider to be the best schools (and the planning/positioning starts early), and schools constantly strive to differentiate. Visually speaking, many schools can look quite similar in nature, so while word of mouth (particularly, constituent experience) is HUGE, it’s also important for schools to stand out in some way.
And that’s what St. Martin’s Episcopal School has done. They nailed it!
I have seen numerous ads about admissions-related events from independent schools during the past few months, but none jumped out at me like this one. I worked in the after-school program at St. Martin’s in college, and as part of my Communications minor, I interned in the Development Office. So I’m familiar with the school’s visual identity. I love that as part of this change, they remained true to who they are. They kept the school’s original crest, and they incorporated the colors well into the copy of this ad.
The clincher for me is the tagline: potential. realized. watch your child do good things. How incredibly simple, but so powerful! Don’t we all want our children to do good things? Don’t we all want them to realize their potential? As a parent, this ad would absolutely pique my interest in the school and consider attending the information session, if nothing else. And that’s the idea: Get them in the door, and we can take it from there.
Awesome job, St. Martin’s! Keep up the great work!
I always find it interesting to see the final product of my material, what designers end up doing with submitted pieces for publications. Below is my original submission for an article honoring Trinity’s most recent retirees for an issue of Flourish magazine.
The final piece (below) is strikingly similar to my original submission!
I was asked to write an article for the spring issue of Flourish magazine, highlighting Extended Programs at Trinity. The intention was not for the article to be copy heavy at all, just the highlights–“stats'” if you will–of the program. Below is what I submitted to the Director of Marketing & Communications, which she submitted to the designer.
The image below is the article that was published. While this image is more in line with the design of the overall publication, I like the “excitement” generated from the look and feel of the original layout.