I revamped the website for Saint Anne’s Day School & Enrichment Programs in preparation for the beginning of a new school year. The redesign involved developing a new color scheme for the organization, and creating coordinating images/graphics for use throughout the site.
To produce a high quality promotional video for products for Soror Finds, I used Photoshop to edit photos from the company’s website.
I’m so excited to finally be able to share that I have decided to take advantage of a wonderful opportunity and expand my portfolio by accepting a Marketing & Media role with an incredible S.T.E.M. school in the Atlanta Public Schools system: Hollis Innovation Academy!
Hollis is such a phenomenal place, and I’m beyond thrilled to have a hand in helping to tell its story more dynamically!
Fortunately, this position also allows me to continue working with my current incredible clients, and to take on new ones as I settle in and as time permits.
Here’s to new chapters!
Today was especially exciting, as a HUGE announcement was made that will greatly benefit Hollis! Westside Future Fund has pledged $16.4 million to Hollis over the next five years to support a co-teaching model in every classroom, and The Coca-Cola Foundation and SunTrust Bank have committed $2 million in support of this initiative. The energy in the room was electric! This is such an exciting time for this school!
I FINALLY got around to retaking the photo for my website header last week, and it’s something I should never have had to do in the first place. I broke one of the basic rules of design/marketing/communication: Whenever possible, make content “evergreen”!
Below is the former photo I used for my header. See the error?
I included my business cards in the photo, which I loved at the time and had no plans of changing. The thought had not crossed my mind. But we all know these things change! And sure enough, I recently changed my business cards…
…drastically! The entire look and feel changed, and it was bugging me that this photo remained on my home page. I have an instance (i.e., Instagram) where it’s cropped, but because of the aspect ratio, that photo wouldn’t work as a replacement header photo. So in essence, that header photo is now obsolete, as it pertains to my business. I added more work to my plate by having to recreate the photo, because I broke the “evergreen” rule.
My mistake wasn’t necessarily that I chose to include the business cards; you’ll notice that I still included the new cards in the updated header photo. My mistake was that I didn’t take any photos without any cards! That would have left me with some flexibility to use that image in other places if I chose. So this time around, there are two photos: one with cards and one without.
Obviously, not all digital content will be evergreen, but creating content that can be easily adjusted and/or re-purposed makes life so much easier. I dropped the ball on this one, but rest assured that I’m hyper focused on it now!
I built the website for KoolPixATL.com, a professional full-service photo both company in Atlanta, GA.
I established a solid color scheme, created custom slider images for the home page, and integrated forms, a calendar, and dynamic photo galleries. I established the brand and its social media platforms, and I continue to manage the company’s online presence, regularly shooting and editing photographs, creating content, and serving as project manager for client events.
I created this graphic by starting with a photograph. I placed the ribbons and stars on a white background and took the photo.
Using Adobe Photoshop, I created the image on the iPad (also a Photoshop file) and placed it on the photo background.
During the past few weeks, I’ve done a lot of marketing for Kool Pix ATL. In the interest of full disclosure, it’s my family’s business. We are a professional full-service photo booth company, and we have been absolutely blown away by how much we’ve been working the past couple of months! And I’ve had so much fun with marketing!
Overall, it’s just a fun business, so developing its brand has been all about FUN! We’re exciting, we’re colorful, we’re spunky, we are your party!
Below are some images I created for use on Kool Pix ATL’s website and social media platforms.
*We recently made the decision to change our wordmark and capitalize every letter in ATL, so previous images still include “Atl.”
The clip below shows the end of the final video, which was 2:10 in length.