Saint Anne’s Day School
I revamped the website for Saint Anne’s Day School & Enrichment Programs in preparation for the beginning of a new school year. The redesign involved developing a new color scheme for the organization, and creating coordinating images/graphics for use throughout the site.
Product Video Promo
To produce a high quality promotional video for products for Soror Finds, I used Photoshop to edit photos from the company’s website.
High Quality Photos
For this product promotional video, I edited original photos sent by the client, using Adobe Photoshop. In this day in age, it isn’t difficult to obtain high resolution, quality photos; most of our smart phones are capable of producing impeccable images. But when I want my photos to have a little extra “umph” (depending on the project), I don’t rely on my phone.
However you choose to capture photos for marketing purposes, ALWAYS invest in quality. Sometimes that might mean hiring a professional photographer, or it could be something as simple as purchasing a nice DSLR camera. It’s definitely worth the investment, especially if you’re paying to use the photos in other projects. For this project, for instance, imagine if the original photos were used in the promotional video…hardly dazzling, right? So in a case like this, if you already have photos that are less than desirable, it’s worth it to invest in a professional to “spice them up.”
I’m taking on a new role!
I’m so excited to finally be able to share that I have decided to take advantage of a wonderful opportunity and expand my portfolio by accepting a Marketing & Media role with an incredible S.T.E.M. school in the Atlanta Public Schools system: Hollis Innovation Academy!
Hollis is such a phenomenal place, and I’m beyond thrilled to have a hand in helping to tell its story more dynamically!
Fortunately, this position also allows me to continue working with my current incredible clients, and to take on new ones as I settle in and as time permits.
Here’s to new chapters!
Today was especially exciting, as a HUGE announcement was made that will greatly benefit Hollis! Westside Future Fund has pledged $16.4 million to Hollis over the next five years to support a co-teaching model in every classroom, and The Coca-Cola Foundation and SunTrust Bank have committed $2 million in support of this initiative. The energy in the room was electric! This is such an exciting time for this school!
Gotta Keep It Green in Marketing & Communication
I FINALLY got around to retaking the photo for my website header last week, and it’s something I should never have had to do in the first place. I broke one of the basic rules of design/marketing/communication: Whenever possible, make content “evergreen”!
Below is the former photo I used for my header. See the error?
I included my business cards in the photo, which I loved at the time and had no plans of changing. The thought had not crossed my mind. But we all know these things change! And sure enough, I recently changed my business cards…
…drastically! The entire look and feel changed, and it was bugging me that this photo remained on my home page. I have an instance (i.e., Instagram) where it’s cropped, but because of the aspect ratio, that photo wouldn’t work as a replacement header photo. So in essence, that header photo is now obsolete, as it pertains to my business. I added more work to my plate by having to recreate the photo, because I broke the “evergreen” rule.
My mistake wasn’t necessarily that I chose to include the business cards; you’ll notice that I still included the new cards in the updated header photo. My mistake was that I didn’t take any photos without any cards! That would have left me with some flexibility to use that image in other places if I chose. So this time around, there are two photos: one with cards and one without.
Obviously, not all digital content will be evergreen, but creating content that can be easily adjusted and/or re-purposed makes life so much easier. I dropped the ball on this one, but rest assured that I’m hyper focused on it now!
Product Promotional Video
I produced this video for Soror Finds® to showcase a line of accessories.
I developed the concept: clean, white background, sparkles, descriptive words, energetic music.
I edited the original photos using Adobe Photoshop to optimize the appearance of each piece.