Closing a Chapter…

 It is with some sadness, but a bigger feeling of resolve and relief, that I announce that I have decided to close Instar Creations. I have not reached this decision lightly, as I’ve heavily contemplated this for more than a year.

While Instar was never my primary source of income, it has definitely been something into which I’ve poured my heart and countless hours. However, I have come to realize that as much as I love it, I don’t love it as much as I should. My passion lies with the craft of my work, the process and product, not the business side of things. Truthfully, I don’t enjoy–in any capacity–the legalities that come with owning and managing a business. As a child, people would have bet money on my being an entrepreneur, but I truly don’t think I am. I think I have the “spirit” of an entrepreneur in many ways, but I’m not sure I have the drive and dedication it takes to be a true entrepreneur…at least at this point in my life.

“To be successful, you have to have your heart in your business,
and your business in your heart.”
-Thomas Watson

A little over a year ago, someone said to me, “I think you’re complacent. You’ve just become comfortable. I haven’t heard you talk about your business at all.” At that point, I hadn’t updated the blog or any of the social networking sites (Facebook, Twitter, LinkedIn, Google +, YouTube) in almost a year. My last post (for Instar) was on July 24, 2012, which speaks volumes.

I also found that trying to keep Instar Creations separate from ME, Sharmaine Mitchell, was becoming too complicated, redundant in some ways, and unnecessary in many cases. At one point, I found myself devoting more time to building the business than to properly showcasing and archiving my own accomplishments. For all intents and purposes, they’re one in the same, but I was also maintaining an online portfolio, which showcased my work done as “Sharmaine Mitchell.” But I was neglecting it because of the time I was devoting to the business. I would like to pour more of myself into myself, into who I am and what I do, not necessarily to building a business.

Overall, I don’t experience the joy that I should, and I think joy is an important component needed to foster the growth of a business. I honestly feel that if it’s not going to be HUGE, I don’t see a point in having it. And my heart isn’t in it enough to make it huge. Go big or go home, right? So I’m going home. 🙂

While I will no longer operate under the name “Instar Creations,” I fully plan to continue working in this capacity as a freelancer (and I’m keeping the logo), and I hope you will continue to consider me should the need arise for any of the services I provide: web design, graphic design/adjustment, video production, etc. I’ve completed the process of shifting content from the Instar Creations website to my personal website/portfolio, and I invite you to visit:

Thank you to all of my clients, family, and friends for your support through the years. I love you all!



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