Updating the Garden

I saw what I assume to be the most recent Olive Garden commercial at least 4 times this past weekend, and I couldn’t help but notice the new look. Since Trinity went through the process of re-branding and developing a solid visual identity, I’m curious when I see other organizations make significant changes. And this one definitely comes with significant changes, as explained in detail in last week’s Bloomberg Business Week. Obviously, behind most decisions to re-brand is “the bottom line,” this being no exception, but the major undertaking of this project is noteworthy: website and logo redesign, menu changes, general concept, interior updates, even the “official” name. From what I’m reading, it sounds like a completely different restaurant with a completely different experience. I definitely appreciate the enormity of the project and the money and effort behind it. Kudos just for that, in my book. But it all comes down to the bottom line, especially given that it accounts for 40% of the parent company’s revenue! Who knew? I’m curious to see how it goes. Good luck, OG!

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