Blog

Text Overlay

Published on
I love the simple look of overlaying text on images (when it works). I took this photo during the students' dress rehearsal, using my Canon EOS Rebel T3, and I used this image specifically for social media on the day of the opera performance.
Tags: Adobe Photoshop, Communication, Design, Graphics, Photography, Social Media

Sharmaine “Spike” Mitchell

Published on
I recently produced the spring video for The Trinity Fund and sent it out last Friday. I actually pulled a "Spike Lee" in this one, as I ended up making a cameo in my own production. I wanted to use a male staff member, but he never signed up to be filmed, so instead of…
Tags: Apple, Communication, Final Cut Pro X, Marketing, Video Production, Videography

Cheerios the Champion

Published on
From where I sit, Cheerios is winning at the game of marketing, and has been for quite some time. Their marketing team is clearly not afraid to think outside the box and take risks, but they balance that very well with maintaining the integrity of their brand. When they released the "Just Checking" commercial in…
Tags: Advertising, Communication, Marketing

Incredible Marketing: World’s Toughest Job

Published on
The idea behind this marketing is absolutely incredible. I definitely didn't see it coming; it's absolutely perfect for the company! The emotion at the end is priceless. The timing of the music...everything. It's just incredible. Major kudos! http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028
Tags: Advertising, American Greetings, Communication, Creativity, Social Media

Keying & Auditioning

Published on
I just started editing the spring video for The Trinity Fund. This is actually the first time I've used Final Cut Pro X for this kind of project. I've only been using it since December, and the closest project I've done of this nature is the video I produced for Trinity's capital campaign. After I…
Tags: Apple, Final Cut Pro X, Video Production, Videography

Student Work on Display

Published on
I took this photo on my way to film students for a video production. It's the 1st grade hallway at Trinity (a hallway I saw everyday for three years). I didn't really have anything particular in mind, in terms of how I planned to use the photo. I just thought it was kind of cool,…
Tags: Communication, Creativity, Keynote, Photography

Emotion, Production, Reflection

Published on
I presented at the CASE District III 2014 Conference in Orlando with a colleague (Mindpower Inc.) last week, and I seriously wonder if I'm the only one who finds the last day of a conference really depressing. I experience this feeling every time, regardless of how good or bad the conference may have been. My…
Tags: Graphics, IWork, Keynote, Presentations, Video Production

Golden Ticket

Published on
One of the other auction items for the Spotlight on Art Auction is the Carpool Golden Ticket. For this particular item, I was only given "generic" ideas for a graphic to use: a simple "sign" with the words, "Carpool Queen" or "Carpool Boss." So I decided to use an image of a golden ticket. I…
Tags: Adobe Photoshop, Creativity, Graphics, Social Media

Fact Checking

Published on
"I didn't realize you're a designer." Someone recently said this to me after seeing some of my work, and I was flattered because I have a lot of respect for her work in this industry. She is also not a colleague I currently work with on a daily basis, but it took her less than…
Tags: Adobe Photoshop, Advertising, Communication, Design, Graphics, Social Media

100th Day of School

Published on
It's the 100th day of school! I got to use the black background with bold colors today that I decided not use yesterday!
Tags: Adobe Photoshop, Design, Graphics, Social Media