Email: Event RSVP

Published on
I was asked by the Director of Special Events to compose an email to constituents, with the hopes of increasing the number of RSVPs for this event. The copy had already been written as part of a previous news article, but during our discussion, she emphasized a few key elements she wanted to include: 1)…
Tags: Adobe Photoshop, Communication, Design, Graphics

Impact Measurement

Published on
I love a good spreadsheet (one without pivot tables)! I actually enjoyed compiling and analyzing this data from the last two years of the department's year-end appeals. This data compares apples to oranges in a sense, as 2013's appeal included a video, and 2014's appeal included a Facebook photo album. Because the method for 2014…
Tags: Excel, Marketing, Social Media

Holiday Photos

Published on
After about 6 years of producing videos for the school's annual fund, besides the fact that I feel like they're losing their impact with our audience and the fact that I've already produced two this fall, I really felt like it was time to do something different this holiday season. It's no secret that (in…
Tags: Adobe Photoshop, Design, Graphics, Photography

Successful Crowdfunding Campaign

Published on
I created this simple image after my cousin's successful Indiegogo® campaign. There isn't much to it, but I really love the color combination! I stumbled across an article a few days ago on LinkedIn entitled, "4 Clever Color Combinations," and I just wanted to create something with one of them. Creatively speaking, your hands are…
Tags: Adobe Photoshop, Design, Graphics

Updating the Garden

Published on
I saw what I assume to be the most recent Olive Garden commercial at least 4 times this past weekend, and I couldn't help but notice the new look. Since Trinity went through the process of re-branding and developing a solid visual identity, I'm curious when I see other organizations make significant changes. And this…
Tags: Advertising, Branding, Communication, Marketing

Adobe Bridge

Published on
A couple of years ago, I took the initiative to replace the .pdf versions of some of Trinity's publications with HTML galleries created in Adobe Bridge. With the most recent issue of the magazine, though, the Director of Marketing and Communications made the decision to use Issuu instead, so it's time to archive and document…
Tags: Adobe Bridge, Communication, Design, HTML

“Pushy” Slogan

Published on
One of the goals for Trinity's capital campaign is to achieve 100% parent participation for The Trinity Fund throughout the life of the campaign. The Director of The Trinity Fund asked for ideas for a "spring push" (i.e., "90 in 90 Challenge": 90% parent participation in 90 days). She wants to reach 100% parent participation…
Tags: Adobe Photoshop, Communication, Creativity, Design, Graphics, Photography, Social Media

Text Overlay

Published on
I love the simple look of overlaying text on images (when it works). I took this photo during the students' dress rehearsal, using my Canon EOS Rebel T3, and I used this image specifically for social media on the day of the opera performance.
Tags: Adobe Photoshop, Communication, Design, Graphics, Photography, Social Media

Sharmaine “Spike” Mitchell

Published on
I recently produced the spring video for The Trinity Fund and sent it out last Friday. I actually pulled a "Spike Lee" in this one, as I ended up making a cameo in my own production. I wanted to use a male staff member, but he never signed up to be filmed, so instead of…
Tags: Apple, Communication, Final Cut Pro X, Marketing, Video Production, Videography

Cheerios the Champion

Published on
From where I sit, Cheerios is winning at the game of marketing, and has been for quite some time. Their marketing team is clearly not afraid to think outside the box and take risks, but they balance that very well with maintaining the integrity of their brand. When they released the "Just Checking" commercial in…
Tags: Advertising, Communication, Marketing