Blog

One-Second Clips

Published on
For Trinity's Spring Annual Fund video, I was inspired by a concept in the movie, "Chef," in which one of the main characters creates a video of one-second clips capturing his experiences traveling with his father on his food truck during the summer, and it's ultimately used as a publicity piece for the business. I…
Tags: Final Cut Pro X, Video Production

Subtle Fundraising Humor

Published on
Every spring, there is a push to increase parent participation in the school's annual fund ("The Trinity Fund"), which is fairly typical of most independent schools in the country. Around this time, I'm given a series of messages to program on the outside electronic marquee ("Don't forget your gift to The Trinity Fund!" - "Let's…
Tags: Adobe Photoshop, Communication, Creativity, Graphics, IWork, Keynote

Powerful Lesson on Empathy

Published on
While visiting a 1st grade classroom for an unrelated assignment, I took this photo (below) using my iPhone after one of the teachers explained the lesson/activity to me. I immediately wanted to develop a creative way to share it with the larger school community, so I decided to use Adobe After Effects and Adobe Photoshop…
Tags: Adobe After Effects, Adobe Photoshop, Diversity, Education, Graphics, Video Production

Email: Event RSVP

Published on
I was asked by the Director of Special Events to compose an email to constituents, with the hopes of increasing the number of RSVPs for this event. The copy had already been written as part of a previous news article, but during our discussion, she emphasized a few key elements she wanted to include: 1)…
Tags: Adobe Photoshop, Communication, Design, Graphics

Impact Measurement

Published on
I love a good spreadsheet (one without pivot tables)! I actually enjoyed compiling and analyzing this data from the last two years of the department's year-end appeals. This data compares apples to oranges in a sense, as 2013's appeal included a video, and 2014's appeal included a Facebook photo album. Because the method for 2014…
Tags: Excel, Marketing, Social Media

Holiday Photos

Published on
After about 6 years of producing videos for the school's annual fund, besides the fact that I feel like they're losing their impact with our audience and the fact that I've already produced two this fall, I really felt like it was time to do something different this holiday season. It's no secret that (in…
Tags: Adobe Photoshop, Design, Graphics, Photography

Successful Crowdfunding Campaign

Published on
I created this simple image after my cousin's successful Indiegogo® campaign. There isn't much to it, but I really love the color combination! I stumbled across an article a few days ago on LinkedIn entitled, "4 Clever Color Combinations," and I just wanted to create something with one of them. Creatively speaking, your hands are…
Tags: Adobe Photoshop, Design, Graphics

Updating the Garden

Published on
I saw what I assume to be the most recent Olive Garden commercial at least 4 times this past weekend, and I couldn't help but notice the new look. Since Trinity went through the process of re-branding and developing a solid visual identity, I'm curious when I see other organizations make significant changes. And this…
Tags: Advertising, Branding, Communication, Marketing

Adobe Bridge

Published on
A couple of years ago, I took the initiative to replace the .pdf versions of some of Trinity's publications with HTML galleries created in Adobe Bridge. With the most recent issue of the magazine, though, the Director of Marketing and Communications made the decision to use Issuu instead, so it's time to archive and document…
Tags: Adobe Bridge, Communication, Design, HTML

“Pushy” Slogan

Published on
One of the goals for Trinity's capital campaign is to achieve 100% parent participation for The Trinity Fund throughout the life of the campaign. The Director of The Trinity Fund asked for ideas for a "spring push" (i.e., "90 in 90 Challenge": 90% parent participation in 90 days). She wants to reach 100% parent participation…
Tags: Adobe Photoshop, Communication, Creativity, Design, Graphics, Photography, Social Media