I kinda have a thing for numbers and circles

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I took a brief walk down memory lane this morning after running across some old files from my last job. I created these for social media for the 2014-15 Trinity Fund. I love the vibrant colors I was able to work with. The green, especially, was great for capturing attention on social media. I created…
Tags: Adobe, Adobe Photoshop, Design, Graphics, Infographics, Social Media

Sometimes, you just get it right

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This is a post from February 28 for Elijah DeJesus, an emerging millennial artist. The goal is to increase her following and public awareness prior to releasing new music. Instagram can be a tricky platform. Followers are not stable! An account can gain 50 followers in one morning and lose half of them that same…
Tags: Branding, Social Media

I Don’t Believe in “Cutting Corners”

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I recently designed a print piece for Franklin Pond, a local youth chamber music organization. One of the photos the director chose had the date printed in the bottom, right corner. Rather than crop the photo and lose some of the height and the instruments' details, I used Photoshop to remove the date for a…
Tags: Adobe Photoshop, Communication, Design

I love the powerful tagline this school uses!

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Independent schools are currently in the throes of Admission season, so it's no surprise that as I scroll through my Facebook news feed, I see quite a few sponsored posts from schools about open house events...more than I can remember seeing in the past. More and more schools are beginning to tap into the power…
Tags: Advertising, Branding, Communication, Design, Education, Social Media

Altered Paper

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When a client asked me to find an image of a person comparing two documents (with specific wording), I knew I wouldn't be able to, so I found an image and altered it to be included in a business pitch presentation. Use the slider to see changes.
Tags: Adobe Photoshop, Graphics, Presentations

70th Birthday Party Image

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I was hired to design an image for a 70th birthday party, to be used on a step and repeat banner. The client and I went through quite a series of revisions (below) before we arrived at exactly what he had in mind.  
Tags: Adobe Photoshop, Creativity, Design, Graphics

When Sending an Email Isn’t Just Sending an Email

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I was recently hired to design a print piece (a 5.5 x 8.5-inch "postcard") advertising a chamber music summer program, which would also be emailed to constituents. Sounds like a easy enough task that wouldn't require many hours of work, but besides weighing all the design options and revising, this is actually a perfect project…
Tags: Adobe Illustrator, Adobe Photoshop, Communication, CSS, Design, Email Marketing, HTML

One-Second Clips

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For Trinity's Spring Annual Fund video, I was inspired by a concept in the movie, "Chef," in which one of the main characters creates a video of one-second clips capturing his experiences traveling with his father on his food truck during the summer, and it's ultimately used as a publicity piece for the business. I…
Tags: Final Cut Pro X, Video Production

Subtle Fundraising Humor

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Every spring, there is a push to increase parent participation in the school's annual fund ("The Trinity Fund"), which is fairly typical of most independent schools in the country. Around this time, I'm given a series of messages to program on the outside electronic marquee ("Don't forget your gift to The Trinity Fund!" - "Let's…
Tags: Adobe Photoshop, Communication, Creativity, Graphics, IWork, Keynote

Powerful Lesson on Empathy

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While visiting a 1st grade classroom for an unrelated assignment, I took this photo (below) using my iPhone after one of the teachers explained the lesson/activity to me. I immediately wanted to develop a creative way to share it with the larger school community, so I decided to use Adobe After Effects and Adobe Photoshop…
Tags: Adobe After Effects, Adobe Photoshop, Diversity, Education, Graphics, Video Production