Blog

I’m taking on a new role!

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I'm so excited to finally be able to share that I have decided to take advantage of a wonderful opportunity and expand my portfolio by accepting a Marketing & Media role with an incredible S.T.E.M. school in the Atlanta Public Schools system: Hollis Innovation Academy! Hollis is such a phenomenal place, and I'm beyond thrilled…

Gotta Keep It Green in Marketing & Communications

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I FINALLY got around to retaking the photo for my website header last week, and it's something I should never have had to do in the first place. I broke one of the basic rules of design/marketing/communication: Whenever possible, make content "evergreen"! Below is the former photo I used for my header. See the error?…
Tags: Communication, Marketing, Photography

Some Brands Are Just Plain Fun

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During the past few weeks, I've done a lot of marketing for Kool Pix ATL. In the interest of full disclosure, it's my family's business. We are a professional full-service photo booth company, and we have been absolutely blown away by how much we've been working…
Tags: Adobe, Adobe Photoshop, Advertising, Branding, Communication, Creativity, Design, Facebook, Graphics, Instagram, Marketing, Photography, Social Media, Web Design

Do you know what you do?

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I woke up this morning to an Instagram message from one of my followers, asking about what I do. I sat down to send her an email, and I thought, "I should be able to do this with my eyes closed," but I had to stop and think about it and organize my thoughts. Usually,…

I made you cry? My job is done!

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Saint Anne's Day School just electronically sent this video production to its constituents after showcasing it at their annual Spring Soirée.   Videos of this nature are new for this community, so the feedback is especially important for me and for the school's director, who is successfully wrapping up her first year! I'm so incredibly…
Tags: Final Cut Pro X, Video Production, Videography

I’m always so flattered to see my work elsewhere!

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Last week, I had the honor of attending the Spring Luncheon at Atlanta Youth Academy, an incredible school near the heart of the city of Atlanta. I'm really excited about what's in store for these students because of the direction in which this school is headed! I was also excited to see, after posting on…
Tags: Facebook, Instagram, Marketing, Photography, Social Media

I kinda have a thing for numbers and circles

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I took a brief walk down memory lane this morning after running across some old files from my last job. I created these for social media for the 2014-15 Trinity Fund. I love the vibrant colors I was able to work with. The green, especially, was great for capturing attention on social media. I created…
Tags: Adobe, Adobe Photoshop, Design, Graphics, Infographics, Social Media

Sometimes, you just get it right

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This is a post from February 28 for Elijah DeJesus, an emerging millennial artist. The goal is to increase her following and public awareness prior to releasing new music. Instagram can be a tricky platform. Followers are not stable! An account can gain 50 followers in one morning and lose half of them that same…
Tags: Branding, Social Media

I Don’t Believe in “Cutting Corners”

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I recently designed a print piece for Franklin Pond, a local youth chamber music organization. One of the photos the director chose had the date printed in the bottom, right corner. Rather than crop the photo and lose some of the height and the instruments' details, I used Photoshop to remove the date for a…
Tags: Adobe Photoshop, Communication, Design

I love the powerful tagline this school uses!

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Independent schools are currently in the throes of Admission season, so it's no surprise that as I scroll through my Facebook news feed, I see quite a few sponsored posts from schools about open house events...more than I can remember seeing in the past. More and more schools are beginning to tap into the power…
Tags: Advertising, Branding, Communication, Design, Education, Social Media
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