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What Am I Proud Of?

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The principal at Hollis opened last week’s Leadership Team meeting by prompting us to answer the question, “What are you proud of?” I had arrived really early that morning, when the building was very quiet, and as I walked around, I took some moments to take it all in. This project was such a huge…
Tags: Branding, Creativity, Design, Graphics

I had to step away

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Today, I simply had to step away from my work, and it was the best decision I could have made for my mental health. I was so focused and determined to find a solution to an issue, and like I often tend to do, I spent way too much time on it, so much so…

Refreshing a Brand

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As I was beginning a reprint of Hollis Innovation Academy's general brochure, I felt like the brand needed refreshing, even though we were only entering into the school's third year. Since I began the role of Marketing & Media last year, I used the trademark blue and green (with white) for everything, and I felt…
Tags: Adobe, Adobe Illustrator, Branding, Communication, Creativity, Design, Graphics, Marketing

High Quality Photos

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 For this product promotional video, I edited original photos sent by the client, using Adobe Photoshop. In this day in age, it isn't difficult to obtain high resolution, quality photos; most of our smart phones are capable of producing impeccable images. But when I want my photos to have a little extra "umph" (depending…
Tags: Adobe, Adobe Photoshop, Advertising, Marketing

I’m taking on a new role!

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I'm so excited to finally be able to share that I have decided to take advantage of a wonderful opportunity and expand my portfolio by accepting a Marketing & Media role with an incredible S.T.E.M. school in the Atlanta Public Schools system: Hollis Innovation Academy! Hollis is such a phenomenal place, and I'm beyond thrilled…

Gotta Keep It Green in Marketing & Communication

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I FINALLY got around to retaking the photo for my website header last week, and it's something I should never have had to do in the first place. I broke one of the basic rules of design/marketing/communication: Whenever possible, make content "evergreen"! Below is the former photo I used for my header. See the error?…
Tags: Communication, Marketing, Photography

Some Brands Are Just Plain Fun

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During the past few weeks, I've done a lot of marketing for Kool Pix ATL. In the interest of full disclosure, it's my family's business. We are a professional full-service photo booth company, and we have been absolutely blown away by how much we've been working…
Tags: Adobe, Adobe Photoshop, Advertising, Branding, Communication, Creativity, Design, Facebook, Graphics, Instagram, Marketing, Photography, Social Media, Web Design

Do you know what you do?

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I woke up this morning to an Instagram message from one of my followers, asking about what I do. I sat down to send her an email, and I thought, "I should be able to do this with my eyes closed," but I had to stop and think about it and organize my thoughts. Usually,…

I made you cry? My job is done!

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Saint Anne's Day School just electronically sent this video production to its constituents after showcasing it at their annual Spring Soirée.   Videos of this nature are new for this community, so the feedback is especially important for me and for the school's director, who is successfully wrapping up her first year! I'm so incredibly…
Tags: Final Cut Pro X, Video Production, Videography

I’m always so flattered to see my work elsewhere!

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Last week, I had the honor of attending the Spring Luncheon at Atlanta Youth Academy, an incredible school near the heart of the city of Atlanta. I'm really excited about what's in store for these students because of the direction in which this school is headed! I was also excited to see, after posting on…
Tags: Facebook, Instagram, Marketing, Photography, Social Media
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