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I grew up with constant reminders from my mom (via Dr. Charles Stanley) to "HALT." I will (hesitantly) admit that by nature, I'm a perfectionist, and I tend to be quite anxious and high-strung, particularly when it comes to completing tasks. I always have been, so this reminder was very necessary for me, even as…

While visiting a 1st grade classroom for an unrelated assignment, I took this photo (below) using my iPhone after one of the teachers explained the lesson/activity to me. I immediately wanted to develop a creative way to share it with the larger school community, so I decided to use Adobe After Effects and Adobe Photoshop…

I was asked by the Director of Special Events to compose an email to constituents, with the hopes of increasing the number of RSVPs for this event. The copy had already been written as part of a previous news article, but during our discussion, she emphasized a few key elements she wanted to include: 1)…

I love a good spreadsheet (one without pivot tables)! I actually enjoyed compiling and analyzing this data from the last two years of the department's year-end appeals. This data compares apples to oranges in a sense, as 2013's appeal included a video, and 2014's appeal included a Facebook photo album. Because the method for 2014…

After about 6 years of producing videos for the school's annual fund, besides the fact that I feel like they're losing their impact with our audience and the fact that I've already produced two this fall, I really felt like it was time to do something different this holiday season. It's no secret that (in…

I created this simple image after my cousin's successful Indiegogo® campaign. There isn't much to it, but I really love the color combination! I stumbled across an article a few days ago on LinkedIn entitled, "4 Clever Color Combinations," and I just wanted to create something with one of them. Creatively speaking, your hands are…

My cousin, Lena left for college last week, and this is what I wrote in her scrapbook. It doesn't begin to cover everything, but these are the things that rose to the top, in terms of what I wanted to be "permanent," a quick reference of reminders...real life, no fluff reminders.There's so much I want…

I saw what I assume to be the most recent Olive Garden commercial at least 4 times this past weekend, and I couldn't help but notice the new look. Since Trinity went through the process of re-branding and developing a solid visual identity, I'm curious when I see other organizations make significant changes. And this…

A couple of years ago, I took the initiative to replace the .pdf versions of some of Trinity's publications with HTML galleries created in Adobe Bridge. With the most recent issue of the magazine, though, the Director of Marketing and Communications made the decision to use Issuu instead, so it's time to archive and document…

One of the goals for Trinity's capital campaign is to achieve 100% parent participation for The Trinity Fund throughout the life of the campaign. The Director of The Trinity Fund asked for ideas for a "spring push" (i.e., "90 in 90 Challenge": 90% parent participation in 90 days). She wants to reach 100% parent participation…