Cheerios the Champion
From where I sit, Cheerios is winning at the game of marketing, and has been for quite some time. Their marketing team is clearly not afraid to think outside the box and take risks, but they balance that very well with maintaining the integrity of their brand. When they released the "Just Checking" commercial in…
Incredible Marketing: World’s Toughest Job
The idea behind this marketing is absolutely incredible. I definitely didn't see it coming; it's absolutely perfect for the company! The emotion at the end is priceless. The timing of the music...everything. It's just incredible. Major kudos! http://www.adweek.com/adfreak/24-people-who-applied-worlds-toughest-job-were-quite-surprise-157028
Emotion, Production, Reflection
I presented at the CASE District III 2014 Conference in Orlando with a colleague (Mindpower Inc.) last week, and I seriously wonder if I'm the only one who finds the last day of a conference really depressing. I experience this feeling every time, regardless of how good or bad the conference may have been. My…
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